The Necessity of Carrying out Mobile Internet Marketing in Electromechanical Industry
2019-03-12
With the rapid rise of the Internet, mobile Internet and the Internet of things, promoting information construction and building a new marketing system in various industries is not only the need of industry development, but also the commanding heights of improving the future competitiveness of enterprises and seizing the new market in the future. In recent years, my country's electromechanical industry has developed rapidly. While the traditional offline market has steadily increased, the online market share is also gradually expanding. All this benefits from the construction of a new marketing system for China's electromechanical industry in the 3G mobile Internet field.
Statistics from the China Mechanical and Electrical Products Association show that in the first three quarters of 2013, the sales volume of China's mechanical and electrical products totaled US $12.5 billion billion, an increase of 0.5 over the same period. Among them, the traditional offline market transaction volume reached US $7.8 billion billion, and the online market transaction volume reached US $4.7 billion billion. However, the growth rate of online market transaction volume has maintained 40%, which fully shows that China's mechanical and electrical industry has a broad market prospect in the emerging wireless network.
Attracted by the vast business opportunities in the online market, online "electric shock" has become the choice of many electromechanical enterprises. With the establishment of the "China Electromechanical" wireless platform, it marks the establishment of a new marketing platform for the electromechanical industry in the field of 3G mobile Internet, which plays a great role in promoting the expansion of the online market of electromechanical enterprises.
It is reported that the "China Electromechanical" 3G platform mainly provides services such as product information release for electromechanical enterprises. After the enterprise releases product supply information on the platform, it is accurately delivered to the audience in need through the dissemination of the "China Electromechanical" platform, thus realizing the promotion and marketing of electromechanical enterprises and promoting the sales of offline products of enterprises. This new marketing model, which relies on the advantages of the new media of 3G mobile Internet, undoubtedly breaks through the disadvantages of the traditional offline market, which is limited by region and time, and successfully constructs a perfect marketing system.
Chen Shihe, founder of the 3G platform of "China Electromechanical", believes that with the increasing number of 3G smartphone users in China, the audience of the traditional offline market has gradually shifted to the 3G Internet field, which means that the market of the electromechanical industry has also shifted to the 3G Internet. Today, with the seller as the main force, electromechanical enterprises must keep up with the pace of the market and actively expand new sales channels in the 3G Internet field.
Compared with the traditional offline market electromechanical industry relying on advertising and word-of-mouth marketing model, the "China Electromechanical" 3G platform can quickly and accurately convey promotion information to the audience, and the marketing promotion cost is low. More importantly, it promotes the construction of electromechanical enterprise informatization and the construction of a perfect wireless network sales system, which is exactly what electromechanical enterprises need to face the new competitive situation of global economic integration in the future.
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Wu Dejun: General Manager
Hu Pengbin: Marketing Director
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